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I knew I was going to love this!! First the quality was excellent!!!! Such a beautiful and simple design with such a powerful meaning! I WILL be purchasing all of them! Second the packaging..... it came in a beautiful box and a little bag that I will be using to carry my crystals around! The packaging was so nice it just made me feel special opening it! Highly highly recommend!!! 100%.

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I wear these every single day! They are beautiful and classy looking and just right for any and every day! Highly recommended and will be buying more!

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What an amazing package my ‘witch’ talisman was delivered in! From the handwritten note, to the adorable stickers-I loved everything! My talisman is gorgeous and pairs beautifully with my other bracelets.

Why We Spell Magick with a ‘K’

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Why We Spell Magick with a ‘K’

With the help of Hollywood cult classics and jovial, top hat clad magicians, magic has made its way into the mainstream. But how do we differentiate between simple sleight of hand from the powerful spiritual practice? How do we differentiate illusion from truth?

Magick isn’t officially recognized as a proper spelling. The Merriam-Webster definition for magic serves as a catch-all for all things vaguely mysterious ranging from “the use of means (such as charms or spells) believed to have supernatural power over natural forces” to “the art of producing illusions by sleight of hand”. So, it’s easy to see why so many practitioners are eager to adopt the special spelling as their own.

A short history lesson...

We can trace the use of this spelling (magick) back to Early Modern English. It has been seen as early as the 1651 English translation of the medieval occultist Heinrich Cornelius Agrippa’s Of Occult Philosophy.

The famous 20th century English occultist Aleister Crowley, however, is credited with resurrecting and popularizing magick with a ‘k’. He felt the separate spelling would distance witchcraft from smoke and mirror antics performed on stage, which were popular at the time.

Over time, occultists and metaphysical practitioners started to come up with their own definitions of Magick. View our very own definition here!

Why did we spell Magick with a ‘k’?

Magick is a personal journey. You’ve no doubt seen it spelled with and without a ‘k’. It doesn’t matter so much to us whether it’s spelled ‘magick’ or ‘magic’. You should always choose whatever calls to you personally. We put a ‘k’ in our brand name because it makes it all a little more… well, magickal!

(Image Credit:Photo by Da Kraplak on Unsplash)


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